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Pitch To Yes Diagnostic Lab

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You are probably aware that outside funding has dropped over 38% globally since 2020, in digital health there was a 57% drop, yet some healthcare companies are still raising millions and onboarding new users rapidly.

If more than half your lifeline is federal grant money, the rules are changing as of August 2025: you are asked to match that public money with private revenue or investment. That means you can’t just file better grant apps; you need an actual fundraising strategy.

The difference between getting funded and getting passed over often comes down to one critical factor: Having an integrated strategy across all business domains.

If you want our board of advisors to show you the fastest path to sustainable revenue growth, just click the button below and schedule a complimentary strategy session with us.

There's a 94% chance you can dramatically improve your funding ability.

Two Ways We Can Support You Now

#1 Book your fundraising strategy call

#2 Watch the Diagnostic Lab REPLAY from March 2026
What’s Your Brand Superpower?

#2 Watch the REPLAY from a previous diagnostic lab

⏱ 0:00 – 4:30 | Welcome + Networking Tools

Sabrina shares a healthcare event tracking tool

How to use shared calendars + side event tracking for conferences

Quick recap of prior LinkedIn optimization workshop

👉 Jump here if you want tools for managing investor events and conferences.

⏱ 5:25 – 10:30 | LinkedIn Outreach Psychology (Fundraising Angle)

Key Teaching Point: Stop leading with your pitch.

Sabrina explains:

Why most founders get ignored on LinkedIn

The 4-part outreach structure:

Curiosity about them

Common ground

Authority positioning

Curiosity-based ask

She also breaks down:

AI-based profile matching

Why you should NOT message low-intent matches

How profile keyword alignment affects investor visibility

👉 Jump here if you’re struggling with investor outreach and low response rates.

⏱ 10:45 – 16:15 | Founder Wins + The Power of Follow-Up

Sabrina emphasizes:

Celebrating traction (NVIDIA advancement, VC follow-up, product shoot)

Why a 90-day follow-up system is critical

The danger of having great investor conversations… then disappearing

Why automation matters in fundraising

Key Quote:

“We’re not having all this amazing conversation and then forgetting a month later who we even talked to.”

👉 Jump here if you need help building investor momentum.

⏱ 16:15 – 18:15 | Investor Psychology: Green Flags vs Red Flags

Key Teaching Point: Investors invest for personal reasons too.

Sabrina covers:

Self-motivation behind capital deployment

Why knowing the investor’s WHY changes your pitch

Trusting your intuition when messaging lands wrong

Positioning before persuasion

👉 Jump here if you want to understand how investors actually think.

⏱ 18:20 – 21:00 | Why Most Pitches Fail (It’s Not the Product)

Sabrina outlines the 3 real reasons pitches fail:

Complexity bias – Founders over-explain

Lack of credibility anchors – No data or borrowed authority

Forgettable delivery – No hook, no story

Key Teaching Point:

Simplicity builds trust. Complexity creates doubt.

👉 Jump here if people say your pitch is “interesting” but don’t follow up.

⏱ 21:00 – 24:00 | The 2-Minute Pitch Structure Breakdown

This is the core teaching section.

Structure:

Hook (Story or Pinpoint Moment)

Emotional connection first

Paint a vivid, relatable picture

Problem + Market

Go niche, not broad TAM talk

Show unmet need clearly

Market Readiness (Why Now + Why You)

Business Model

One repeatable channel

Clear margin logic

Competitive Landscape

If you have “no competitors,” you haven’t researched enough

Competitors include alternative solutions

Clear Ask

Exact amount

Exact use of funds

Clear outcome

👉 Jump here if you want the exact structure to refine your pitch.

⏱ 24:00 – 26:00 | Hook Storylines That Make You Memorable

Sabrina teaches 6 opening story arcs commonly used in:

TED Talks

Steve Jobs iPhone launch

Speaking competitions

Storyline examples:

“Nobody else is doing this”

“The market is broken”

“Everyone told me this wouldn’t work”

Hero’s journey transformation

Key Teaching Point:

Story sells. Data just supports.

👉 Jump here if you need a stronger opening hook.

⏱ 26:00 – 28:00 | Closing With Emotion + Clear CTA

Final framework guidance:

Open with emotion

Close with emotion

Insert data in the middle

End with a memorable transformation outcome

Sabrina explains:

Your ask must be clear

Investors need to know exactly how to support you

The emotional communicator needs to “feel good” at the end

👉 Jump here if your pitch feels flat at the end.

Biggest Teaching Moments to Rewatch

If someone only has 10 minutes, tell them to watch:

18:20 – 21:00 → Why most pitches fail

21:00 – 24:00 → The full 2-minute pitch structure

24:00 – 26:00 → Hook storylines

That’s the heart of the workshop.

Watch Real Investor Feedback in Action — And See What You’ll Gain in the Next Pitch to Yes Session

🟣 Founder #1 – Marketplace / Nurse Staffing Platform

(Opening pitch feedback)

⏱ 0:00 – 1:40 | Adaora’s Feedback

What You Will Learn:

✔ Investors need a clear “why this matters” moment in the first 30–45 seconds
✔ Origin story ≠ differentiation
✔ Marketplace businesses must explain:

How it works

Why it’s different

Why now

This teaches founders:

Don’t assume investors understand your category.

⏱ 2:00 – 3:50 | Sabrina’s Feedback

What You Will Learn:

✔ Story first. Resume second.
✔ Investors fund milestones, not vague raises.
✔ Every raise must tie to a specific outcome.
✔ Traction de-risks early-stage companies.

Most powerful lesson here:

If you can’t clearly explain what the money does, you’re not fundable yet.

🟣 Founder #2 – Neonatal Monitoring (Rekovor)

(Engineering / academic founder)

⏱ 7:00 – 9:40 | Adaora’s Feedback

Key line:

“Your pitch is not an abstract.”

What the Audience Learns:

✔ Technical depth does NOT create emotional buy-in
✔ Investors connect to patient stories
✔ Start with human stakes before tech explanation

This is critical for:

AI founders

Med device founders

Engineering-heavy teams

Lesson:

If investors don’t feel it, they won’t fund it.

⏱ 12:02 – 13:50 | Sabrina’s Feedback

Key Insight:

Investors fear “the funding black hole.”

What the Audience Learns:

✔ How you spent past money affects future raises
✔ Grants don’t automatically equal validation
✔ Founders must show capital efficiency
✔ Government matching requirements are increasing

Critical takeaway:

Smart investors don’t fund complexity. They fund clarity + discipline.

🟣 Founder #3 – Period Underwear / UTI Prevention (Summer Wine)

This was the most layered feedback segment.

⏱ 15:24 – 18:50 | Adaora’s Feedback

She pushed on:

Decide what business you are

Regulatory path affects model

Pick positioning intentionally

What the Audience Learns:

✔ You cannot pitch two businesses at once
✔ Regulatory positioning determines valuation
✔ Clarity of category = clarity of strategy

Big lesson:

Investors fund focus. Not “maybe this, maybe that.”

⏱ 21:09 – 24:20 | Sabrina’s Deep Market Breakdown

This is a masterclass moment.

What Sabrina Taught:

She introduced:

The 5 Levels of Buyer Awareness

Niche segmentation over broad market size

Urgency-based targeting

Competitive reality check

WHO before HOW

What the Audience Learns:

✔ Market research must answer:

Who urgently needs this?

What are they currently paying to solve it?

What happens if they don’t fix it?

✔ Everything that solves the same result is a competitor
✔ You must identify Level 5 buyers (urgent buyers)

Critical quote lesson:

“You’re struggling with the HOW when the WHO hasn’t been answered.”

This is one of the strongest teaching segments in the replay.

⏱ 23:50 – 24:20 | John Murray’s Investor Lens

What John Reinforced:

Lead with pain

Show ROI

De-risk early

Clear unmet need

What the Audience Learns:

✔ Investors buy expensive pain
✔ ROI must be clear
✔ The ask without return logic feels weak

🔥 If You Only Watch 10 Minutes

Then we recommend you watch:

7:00 – 9:40 → Academic pitch correction

12:02 – 13:50 → Capital discipline lesson

21:09 – 24:20 → Market research masterclass

That’s where the real strategic gold is.

Overall Workshop Lessons

Across all 3 founders, viewers will learn:

  • Start with problem intensity, not credentials

  • Simplify complex science

  • Tie funding to milestones

  • Define your category clearly

  • Identify urgent buyers

  • Show ROI early

  • Capital efficiency matters more than passion

Upon completing the quiz, you can expect the following benefits:

Enhanced Self-Awareness


The quiz offers insights into your impact and success across various areas, a crucial step for personal and professional growth.

Goal Clarity


Quiz results help set clear, attainable goals, whether you're starting out or making a significant impact, enabling realistic target setting.

Tailored Guidance

Your quiz score leads to customized recommendations and resources matching your development stage, aiding your journey to success.

Networking Opportunities

The quiz can connect you with experts, leaders, and like-minded founders for professional growth, e.g., Founder Think Tank events.

Exclusive Programs


Based on results, you may qualify for programs like PulsePoint Path's Jumpstart, our Business Advancement, offering expert guidance and resources for healthtech success.