
This isn’t a passive webinar.
It was a working session. You’ll see:
Real outreach rewrite
Breakout room practice
Peer feedback examples
LinkedIn optimization walkthrough
Authority positioning fixes
Lacks clarity
Misses key positioning
Uses the wrong keywords
Positioning determines visibility.
Visibility determines opportunity.
0:00 – 0:06
Introduction
Conferences are expensive (time, money, energy).
Most founders collect business cards — but struggle to convert them into contracts.
The real issue isn’t attendance — it’s intentional outreach and follow-up.
Low LinkedIn connection and response rates are common.
The goal: turn conversations into real pipeline, investor meetings, and partnerships.
0:06 – 0:25
Strategy
Generic messages signal laziness.
“Let’s grab coffee” = no relevance.
No clear problem → no reason to reply.
Define your ICP (Ideal Customer Profile).
Know the exact title/function you’re targeting.
Focus on outcomes — not product features.
Context (event reference)
Role relevance
Light ask (connect first, not meeting)
Name the specific problem.
State measurable outcome.
Ask for 15 minutes (low friction).
0:25 – 0:44
Interactive
2-minute working session to draft: ICP segment, Connection message, Meeting request
10–12 minute breakout rooms
Live critiques from Sabrina and Dan
Stop making the message about you.
Make it about the receiver’s problem.
Don’t send decks or links before a “micro yes.”
Lower friction first → meeting later.
Think in “micro yeses.”
0:44 – 1:16
Optimization
Must state value clearly.
Not abstract slogans.
Audience + problem + outcome.
First 3–4 words are critical.
Founder/CEO is weak positioning.
Lead with outcome and niche.
Should include: Market problem, Your differentiated solution, Authority, Results, Clear CTA
LinkedIn ≠ CV.
No third-person writing.
Speak directly.
Pin authority posts.
Use newsletter or case studies.
Avoid random reposts.
Post at least 3x per week.
Establish repeatable themes.
Clear brand identity.
LinkedIn now prioritizes keyword clarity. Hashtags less important. Profile must match outreach messaging.
1:16 – End
Case Study
Live breakdown of Inbar’s profile.
Score-based evaluation rubric.
Banner rewrite example.
Headline restructuring.
Authority positioning.
Red flag: doing “too much” as a founder.
Personal brand > company page.
No CRM to learn
No emails to write
No reminders to set
Just continuity
Book a virtual strategy chat:
You’ve already invested in showing up.
Now let’s make sure the conversations go somewhere.



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